top of page

Meet the Instructors and Staff of the Neuroencoding Institute

Joseph Headshot.jpeg

Joseph McClendon III, PhD: Founder and Lead Instructor of the Neuroencoding Institute

​Joseph McClendon III has a Doctorate in Neuropsychology and is one of the most sought after Ultimate Performance Specialists in the industry. Having coached Academy Award winning actors, Olympic athletes, Fortune 100 CEOs and even royalty, Joseph has perfected the ability to create rapid personal change that effectively moves people to take more consistent action with their personal and business achievements. Now he teaches these same methods to students of the Neuroencoding Institute, and equips them to become Specialists Certified in the Methods of the Neuroencoding Institute through certification and licensed programs.

​In addition to his Ph.D in Neuropsychology, Joseph holds many certifications in the neuroscience field, including NLP and hypnosis, and taught at the University of California Los Angeles (UCLA) for seven years. He is frequently called upon to lecture at other higher learning institutions like Harvard University and many Fortune 500 companies in the United States as well as across Europe and Australia.


With his own neuropsychology practice in Southern California, Joseph helped high-level clients conquer fears, phobias, and emotional challenges, and is a New York Times best selling author of the book Unlimited Power: A Black Choice. A frequent contributor to major publications including O magazine, Extra TV, The Doctors, Success Magazine and more, Joseph has spent his life perfecting what it takes to help others go further, faster. 

Perhaps most well known for his live presentations alongside his longtime business partner, co-author and friend, Tony Robbins, Joseph has delivered hundreds of workshops, coaching sessions, keynote addresses, seminars and training programs, to nearly 5 million people around the globe. His remarkable ability to go straight to the core of the challenge and effect rapid change makes him a unique commodity in business, health and wellness, and personal improvement, and his passion now rests on training and equipping others to do the same.


Kay Salerno and Shila Morris, Co-Founders of the Neuroencoding Institute, Business Building Instructors


When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. The sisters instantly gained a front row seat to the drama of American entrepreneurship, and joined the ownership to help grow the business into a national brand featured on Food Network, in The New York Times, Forbes and more. The sisters maintain ownership of the 8 figure restaurant chain and serve as co-chairs of the board.

Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, speaking to crowds of dozens, hundreds, and thousands. Contracted by leadership expert and bestselling author John Maxwell, the sisters helped design a marketing strategy that yielded 90 million dollars in sales and they still serve as the marketing faculty for John’s organization of more than 40,000 members.

The sisters have had the opportunity to interview and share stages with many accomplished people, including, John Maxwell, Michelle Obama, Dr. Bruce Lipton, Dr. Daniel Amen, and Dr. Robert Cialdini.


They are now partnered with the the famous neuropsychologist Dr. Joseph McClendon III, as co-founders of The Neuroencoding Institute, an educational organization that certifies students in neuroscience methodologies.


Kay and Shila live in Reno Nevada with their husbands and children, and when they aren’t trying to elevate the world, you can often find them doing puzzles, practicing piano, teaching at the University of Nevada, and singing songs from the smash Broadway hit: Hamilton.

Veenu Headshot.jpeg

Veenu Keller​, Instructor of the Neuroencoding-brand Method of Coaching

As a Certified Life Coach and a Certified Behavior Consultant whose passion and expertise lies in parenting, Veenu Keller knows all too well how many kids do not feel they are enough and have low self-esteem.

Veenu has almost every title of mom, and understands the ups and downs of being a mom. The biggest gift she has learned on her journey through motherhood is that being a mama is a sacred gift we are given. When we realize it is not a measuring tool and focus on the connection and the gift, it is an entirely different journey. 

As a Certified Life Coach and a Certified Behavior Consultant whose passion and expertise lies in parenting, Veenu Keller knows all too well how many kids do not feel they are enough and have low self-esteem.


Veenu has almost every title of mom, and understands the ups and downs of being a mom. The biggest gift she has learned on her journey through motherhood is that being a mama is a sacred gift we are given. When we realize it is not a measuring tool and focus on the connection and the gift, it is an entirely different journey. 

Veenu says, “Through my coaching programs, kids open up, learn to know their worth and feel better about themselves. When your child is happy, they excel in all areas of life.”


Drawing upon her experience (professional and personal), Veenu has created a 4 day program called the In-Home TurnAround. This program allows Veenu to move in with a family for 4 days, help bring peace back in the home, empower the parents back in charge and create a more passionate relationship between the parents.  Some have even called her the kid/family whisper.  Veenu has a dynamic way of getting the kids and parents to be real, raw and vulnerable, which allows Veenu to help not only mend the gaps with their kids and parenting skills, but also the relationship between both parents. 


The lessons/gifts Veenu has received from her past have helped her become a huge advocate for making our society BullyProof. In order to do this she speaks at schools, conferences, and any other platform that provides her with an opportunity to teach others how to improve their self-worth, self-esteem and change their story. 


Veenu is a best-selling author for the following 2 books:

BULLYPROOF: Unleash the Hero Inside Your Kid, as well as her #1 Best –Selling Book Numb. She has been featured on ABC, NBC, FOX, and CW, and has a BS in Psychology.

Michael J Pope Jr Speaker (100).jpeg

Michael Pope, Instructor for the Neuroencoding Institute: Marketing System Expert and Support​

Michael J. Pope, Jr., CEO of Michael Pope Training, LLC is certified at the highest level as an International John Maxwell Team Speaker, Trainer, and Coach and as a DISC Behavioral Analysis Trainer. He recently received the prestigious John Maxwell JMTDNA Culture Award for Exceed Expectations out of 35,000 coaches in 160 countries in 2021. Michael is also a certified specialist in the Methodology of the Neuroencoding Institute.


Speakers and coaches hire Michael to help them show up confidently on social media without tech overwhelm.

More importantly, Michael and his wife Sonya have been married for 24 years and are raising 3 boys in Ohio. 

Michael has been on a self-development and speaking journey since the summer of 2004, and he wants to help you leverage his experience to accelerate your own growth and that of your organization. Since 2004, he has been speaking and facilitating workshops. In the last few years, he has facilitated over 20 full-day workshops as well as over 100 45-minute workshops and speeches

SC Headshot.png

Dr. Stephen Crawford, Instructor of the Neuroencoding-brand Method of Presentation

For the last twenty years Dr. Crawford has been instrumental in developing and training thousands of leaders seeking to improve their leadership skills. As a motivational speaker and trainer he has delivered inspiring messages to businesses, conferences, schools, camps, and rallies of thousands of audiences all over the nation and in 13 countries. With expertise in leadership development, teamwork, diversity, experiential education, and community transformation, Stephen challenges traditional thinking by inspiring change through creative experiences.

As a consultant he has also assisted several businesses and non-profit organizations through coaching executives and managers, providing leadership training and staff development, and increasing profitability.


Stephen obtained his undergraduate degree in Urban Studies from North Central University, a Masters in Transformational Leadership from Bethel University, and graduated with a Doctorate in Global and Contextual Leadership from Bethel University.

Stephen was the lead writer for the Urban Studies curriculum for North Central University. This community development curriculum has been replicated nationally for several other colleges and universities. For five years he taught courses for North Central University in the Urban Development and also served as an advisor for Urban Development majors.

Expanding beyond the world of business, Stephen has been heavily involved in community development serving leaders in nonprofit organizations.

Megan Headshot.JPG

Megan Scott, Neuroencoding Institute Dean of Administration and Admissions 

Megan has been described as an ‘organization princess and follow up queen’ and has experience in marketing, project management, administration and more. Megan was born and raised in Las Vegas, Nevada and currently resides in Elverta, California with her husband Cameron and their sweet pups Aspen and Maple. Her passions for people, effective communication and organization comes as a result of her Bachelor’s Degree in Communication Studies and minor in Business Administration which she received from the University of Nevada, Reno in 2016. She has since gone on to hone a variety of skills in management and administration through her position as Communications Director for two multi-passionate entrepreneurs.


Kendra Richardson, Neuroencoding Institute Dean of Program Support and Marketing 

Kendra is a California-grown creative, copywriter and content developer. Having served as a volunteer teacher in numerous countries across the globe, Kendra’s driving passion is to push the boundaries of what’s possible for people around the world, no matter who they are or what they currently believe they’re capable of. Kendra is also the creator of the Breakthrough Balance, a blog designed to provide individuals with the perspective and practical tools they need to empower themselves and become their most impassioned, authentic and holistically healthy selves. Although it may surprise you to discover her first-ever experience emceeing was for the Brain Revolution, with Joseph McClendon and Dr. Daniel Amen, Kendra is consistently energized by opportunities to embrace her own multidimensionality as it motivates her to transcend across both borders and traditional titles.


Brandon Smith, Neuroencoding Institute Dean of Member Support and Executive Assistant to Joseph McClendon III

Brandon is a proud New Jersey native with an all too short lived relocation to Florence, Italy. He has his Bachelor's of Science in Business Management from Monmouth University. In pursuit of a career in Talent Representation, he found himself in different areas of sales, events, TV production & music label management, all of which came to a shifting point in 2020.

The field that had been most pivotal and consistently a part of life as long as he can remember was the world of personal development. This was once again presenting itself, this time for his service to it.
A Springsteen aficionado, Star Wars enthusiast, Rocky lover, Mixed Martial Arts fanatic, & New York Yankees romantic.

Ready to enroll?

Find Out More
bottom of page