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What is The Neuroencoding Institute all about?

The Neuroencoding Institute Methods have been designed from 3 decades of tactical experience in the development field and is an aggregation of the best practices of one of the most well respected high performance coaches in the industry. Now the Neuroencoding Institute provides all of the resources and support you need to successfully apply Neuroencoding-brand, certified methodology to your life and business. Joseph and his team of instructors teach you the signature methods and approaches, give you the tools you need to start using it right away, and on-going live support and lifetime access to ensure you’ll be successful.

Are you ready to go further, faster? Get equipped with a science-backed, proven approach to help yourself, and your clients, get the results desired.

What does it take to get what you want? Simple.




You have to know what works - what doesn’t - and why.


Perhaps you’ve tried personal development programs, or self education courses in the past, and things may have gone well for awhile, but as you learned, KNOWLEDGE, by itself, is simply not enough. As Joseph McClendon says: “Knowledge isn’t power -Applied knowledge is power!”


We need APPLIED knowledge in order to advance our goals




“If your only tool is a hammer then every problem looks like a nail.” Abraham Maslow 


Maybe you’ve poured hundreds of hours and thousands of dollars into books, seminars, trainings, assessments, and more… but you (or those around you) aren’t experiencing the kind of vibrant well-being we all want. Why?

We need SPECIFIC tools in order to custom build our dreams.



If you want to go fast, go alone. If you want to go far, go with others. (African proverb) 


People are a key ingredient to the success formula, you need others for accountability, guidance, reassurance, and encouragement. Equipped with proper knowledge and tools, supported by a community and led by industry experts, you cannot lose.


We need QUALIFIED support in order to succeed.

You need all three: APPLIED knowledge, SPECIFIC tools, and QUALIFIED support, in order to get what you want--and that is PRECISELY what Neuroencoding Institute offers!

The Neuroencoding Institute is built to make you--and those around you--be successful. This means that you get the most effective knowledge that you can apply, with scientifically-designed specific tools, and a community of qualified instructors and members ready to encourage, elevate, and support you!

Want to go Further Faster with the Neuroencoding Institute?

So how does the Neuroencoding Institute help you (and your clients) get what you want?



✔ 26 hours of video lessons including: 

  • Foundations and Fundamentals of the Neuroencoding Institute Method of Presentation

  • Neuroencoding Institute Method of Coaching

  • Recorded Coaching Demonstrations with Joseph McClendon III

  • Neuroencoding Institute Keynote

  • 1 Module Reboot Your Brain Course that you will be licensed to teach others (and monetize!)

  • 12 Module Program Your Life Course that you will be licensed to teach others (and monetize!)

✔ 3 hours of weekly live teaching calls 

✔ Certification Qualification Test 



✔ Lifetime Access to the Neuroencoding Institute Learning Platform

✔ Powerpoint presentations

✔ 2 Licensed programs ready to plug and play for yourself, and with clients:

  • Reboot Your Brain, 5 week course, fully resourced (worksheets, scripts, powerpoints) 

  • Program Your Life, 12 month course, fully resourced (worksheets, scripts, powerpoints)

✔Onboarding new client form

✔Speaker questionnaire

✔ Licensed Facilitator’s Manual Including:

  • Facilitator Worksheets

  • Scripts

  • Exercises with Instruction for facilitation

✔ Participant Worksheets 

✔ 30 day free trial of fully automated marketing software including done-for-you :

  • Neuroencoding Social media campaigns

  • Neuroencoding Email Campaigns

  • Landing pages

  • And so, so, so much more!




✔ Weekly Live Q&A Support

✔ Active Global Community with built-in Networking 

✔ Private Community Forum 

✔ Specialist Support Email

✔ Live events

✔ Monthly Zoom parties!

Get Started

Meet your Neuroencoding Institute Creator 


Joseph McClendon III has a Doctorate in Neuropsychology and is one of the most sought after Ultimate Performance Specialists in the industry. Having coached Academy Award winning actors, Olympic athletes, Fortune 100 CEOs and even royalty, Joseph has perfected the ability to create rapid personal change that effectively moves people to take more consistent action with their personal and business achievements. Now he teaches these same methods to students of the Neuroencoding Institute, and equips them to become Specialists certified in themethods of the Neuroencoding Institute through our certification and licensed programs.


Joseph is formally trained with a Ph.D in neuropsychology, holds over a dozen certifications in the neurosciences arena, and taught at University of California Los Angeles (UCLA) for years. He is frequently called upon to lecture at other higher learning institutions like Harvard University and many Fortune 500 companies in the United States as well as across Europe and Australia.

Joseph has delivered hundreds of workshops, coaching sessions, keynote addresses, seminars and training programs, and one-on-one therapeutic interventions and has presented live to over 5 million people around the globe.

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His remarkable ability to go straight to the core of the challenge and effect rapid change makes him a unique commodity in business, health and wellness, and personal improvement.

At his core, Joseph is an expert in coaching business professionals to overcome behaviors and inner and outer obstacles that may impede their results and affect their bottom line-and now, for the first time ever, he’s licensing and certifying others to do the same-using his proprietary methodology and programs!


When Joseph is not traveling and presenting, he lives in Newport Beach, CA with his son and dog, and enjoys making music and gardening. Follow JM3 on Instagram for daily teachings, funny videos, and motivational insights.


Joseph with his business partner, co-author, and dear friend: Tony Robbins


Joseph with his coaching client, academy award winning actor, Forrest Whittaker

Joseph McClendon III has been seen on:

Do you want to reach your goals sooner rather than later?

Equip yourself and your business with the science-backed strategies that empowered neuroscientist and ultimate performance specialist, Joseph McClendon III off the streets and onto the biggest stages in both personal development and brain health history.

The Neuroencoding Institute Is For You If…

If you are a coach, instructor, trainer, speaker, or any other type of leader, expert, or influencer who speaks into the lives and habits of those around you… 

Or if you find yourself lacking resources and insight as a parent, teacher, HR rep, therapist, clergy, or counselor…

AND you want to know how to help people feel better fast and make it last, then you are a perfect fit for this program.


This program is also for you if…

  • You want to make a difference and impact people’s lives

  • You know the power of adding high-level credentials to your name

  • You are looking for science-backed practices to produce tangible results

  • You want to implement better practices in your own life


You Might Be Thinking, “But I’m Not A Formally Trained Doctor or Neuroscientist…”

I am a total newcomer to these teachings! Never heard of anything about it up until the day I signed up. I have been totally inspired and I immediately set to practice what I am learning. I have seen great and inspiring results since I’ve been implementing the teachings, which proves it is working. As I am personally being transformed I see what is happening with the kids in my classroom as well.They are vibrant, learning faster and celebrating themselves every occasion. Too bad I am not allowed to send you a video so you can see the atmosphere. Switzerland is quite strict, but you would love it.


Yesterday, a woman who hadn't dared to go out into her own garden for weeks (after being in a psychiatric hospital because she was afraid of what the people were thinking of her), left the house to shoot a video of her garden. There is no better example to prove that the methods in this program change situations and transform lives. 


I am extremely grateful and very eager to learn further and impact people around me.

- Gisela Scheuzger

I loved the program. It was very easy to follow and practical in helping me to know that I can not only apply in my life but implement it with clients.

- DaShawn Ervin

That’s the beauty of this program. The very best in the world have taken EVERYTHING Joseph has learned, from decades of formal training, published research, and rigorous university education, and put it ALL into this: the Neuroencoding​ Institute Certification.


You don’t need a neuroscience degree. You simply need a neuroscientist (who has been doing this successfully for decades) to train you in what actually works, without having to sit through years of irrelevant and costly university classes.

The reality is that breakthrough moments are often the result of many previous actions, which build up the potential required to unleash a major change. Tiny changes can lead to remarkable results. 

That means that anyone can do this. 

You don’t need to be a neuroscience expert, a Ph.D, or have letters before or after your name in order to help yourself and help others. You simply need a science-based understanding of how we function as human beings.

This is not about learning brand new things that take you the equivalent of a four-year degree. It’s about learning to make the small “two-millimeter shift” that gets results faster.


You’re here for a reason. Look, if you made it to the bottom of this page, you’re being called to step into material that will help you accelerate your development, and that of the people you support and serve. This certification includes everything you need to get certified and be successful as a certified graduate of the Neuroencoding Institute.


Join ultimate performance specialist, Joseph McClendon III, PhD in this science-backed, heart-centered certification program and equip yourself to get out of your head, and into your potential, at an accelerated rate. Or as Joseph likes to say- going further, faster.

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